Cleadew — Package Design Refresh
Cleadew is a contact lens cleaning and disinfection solution made in Japan by Ophtecs.
Original rebranding saw a significant market share increase. Ophtecs wanted to continue their forward momentum with a package design refresh.
The refresh strengthens the cleadew brand with a more cohesive look throughout the product line and creates a robust in-store presence with category-unique graphics and colors.
Before > After
Cleadew Hydro: OneStep – Box, Bottle, Pill Pack
Cleadew products – Bottles
Cleadew Hydro: OneStep – Dieline
SuperSox
We worked with Japanese sock manufacturer, Okamoto, to rebrand one of their most popular product lines — SuperSox. The rebrand consisted of a new parent brand, Aleg, a new SuperSox identity, a package design revamp, and POP kiosk designs.
Savings—Private Brand Expansion
Savings was the private brand of Japanese supermarket giant, Daiei.
I assisted my client in expanding the product line-up.
I assisted my client in expanding the product line-up.
Interbrand Japan—Package Design Ideation
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