Cleadew — Package Design Refresh
Cleadew is a contact lens cleaning and disinfection solution made in Japan by Ophtecs.
Original rebranding saw a significant market share increase. Ophtecs wanted to continue their forward momentum with a package design refresh.
The refresh strengthens the cleadew brand with a more cohesive look throughout the product line and creates a robust in-store presence with category-unique graphics and colors.
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/ce5b32fa-dbf3-41bd-803c-bd7e70aa0414_rw_1920.png?h=e38ea489cd1c8cff9a2b85cd7de68134)
![Before > After](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/89acad60-2473-4beb-a99d-c14577ec057e_rw_1920.png?h=2fd1867d4d26456ad9493b367383e99f)
Before > After
![Cleadew Hydro: OneStep – Box, Bottle, Pill Pack](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/ed2a36b7-12da-4350-a23b-f689c27a4c04_rw_1920.png?h=d3a2e248c7fef7d93cc56b69f3c79f02)
Cleadew Hydro: OneStep – Box, Bottle, Pill Pack
![Cleadew products – Bottles](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/3229a505-2e1e-48ff-a8df-9311b6e0e0a5_rw_1920.png?h=9757ea379702409dea0f94552b5a1178)
Cleadew products – Bottles
![Cleadew Hydro: OneStep – Dieline](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/4ec43fff-6267-402a-b3af-ab8c9232ca2c_rw_1920.png?h=47efc89d52294dc27809adb02ff8656c)
Cleadew Hydro: OneStep – Dieline
SuperSox
We worked with Japanese sock manufacturer, Okamoto, to rebrand one of their most popular product lines — SuperSox. The rebrand consisted of a new parent brand, Aleg, a new SuperSox identity, a package design revamp, and POP kiosk designs.
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/8546c9ee-5bf1-4733-b426-710b53efa321_rw_1920.png?h=bc678539063e8d429822d938f37ecd3d)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/fc2d48c8-ddfe-4f68-a93f-e58b5c2c7d45_rw_1920.png?h=48a8cc447fe980352c6eaf278d549e31)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/d212dd7b-8aa4-45b5-9f7f-0a2465b5fc48_rw_1920.png?h=939049ad717256959e87fed169490459)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/e6b02d04-efce-4c9c-8687-bb5a9c80240c_rw_1920.png?h=1c0fc423ac72732bf4c28d013554e83c)
Savings—Private Brand Expansion
Savings was the private brand of Japanese supermarket giant, Daiei.
I assisted my client in expanding the product line-up.
I assisted my client in expanding the product line-up.
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/0ee01224-d194-41e5-bfb2-c50372a17e33_rw_3840.jpg?h=fc0fff54e9aa94b939025c241a90d77a)
Interbrand Japan—Package Design Ideation
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/987c827e-a6a8-4eb0-8813-1c38abdb1e21_rw_3840.jpg?h=9155090174acec726d9d0014ef941d5b)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/bcfa88be-98fd-450f-8d26-81b48b0eacd2_rw_1920.jpg?h=799066966ac495a3a842f3caf4756f12)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/13eb9555-1465-46cc-9c16-a70beb6e69a3_rw_1920.jpg?h=22d849760eaaafb7cbdb396e684260a8)
Thank you for your time