![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/1d0546a6-db89-4eca-b11b-2a9ad9e8e96b_rw_1920.png?h=05bd08ce93638dd9e0096b07e65696cd)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/ae2ef633-4347-4792-95b5-c32ffaf0f3f6_rw_1200.gif?h=0bb8a639d858c0dfee0c30486040dd1d)
The primary graphic conveys the importance of eye health through the idea—the eye is the jewel of the body*.
*paraphrased from Thoreau
*paraphrased from Thoreau
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/854b9f2a-88d7-45ee-ab32-55ed0ab54cb6_rw_1920.png?h=8e4f26442c876cbf66808b89341164af)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/7dee0da4-1eac-4d2b-bd44-f73414bdfe33_rw_1920.png?h=a016c3d5a06cc2b95b1587eea10c906e)
The initial packaging rebrand (left) and the brand refresh (right).
An added benefit—reduced printing costs by limiting the number of colors per SKU.
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/210ac80a-069a-4aa5-a9da-51ff278d4560_rw_1920.png?h=f952565392f4848347b1c495de2f8834)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/d65175ae-9607-4037-9994-df4879202405_rw_1920.png?h=22206889668cabea7eebcaf27842e997)
![](https://cdn.myportfolio.com/63fd27e880b9df70f62cddf84aa1b355/70a952bc-2803-41f0-984a-e138cef698f7_rw_1920.png?h=3b850621e95625c9f4aea94fa86ac915)