Cleadew is a contact lens cleaning and disinfection solution made in Japan by Ophtecs. Following an initial package rebrand that increased market share by 16%, Ophtecs returned to me to refresh and expand the identity across the product line.
I developed a more cohesive packaging system with distinctive graphics and color coding, strengthening the cleadew brand and creating a more recognizable presence at retail.
The primary graphic conveys the importance of eye health through the idea—the eye is the jewel of the body*.
*paraphrased from Thoreau
*paraphrased from Thoreau
The initial packaging rebrand (left) and the brand refresh (right).
An added benefit—reduced printing costs by limiting the number of colors per SKU.
