Cleadew is a contact lens cleaning and disinfection solution made in Japan by Ophtecs.
Following an initial successful package rebranding that saw a significant market share increase for their flagship product, Ophtecs wanted to continue their forward momentum with a package design refresh.
The refresh strengthens the cleadew brand with a more cohesive look throughout the product line and creates a robust in-store presence with category-unique graphics and colors.
The primary graphic conveys the importance of eye health through the idea—the eye is the jewel of the body*. *paraphrased from Thoreau
The initial packaging rebrand (left) and the brand refresh (right).
An added benefit—reduced printing costs by limiting the number of colors per SKU.