Cleadew

Cleadew is a contact lens cleaning and disinfection solution made in Japan by Ophtecs. Following an initial successful package rebranding that saw a significant market share increase for their flagship product, Ophtecs wanted to continue their forward momentum with a package design refresh. The refresh strengthens the cleadew brand with a more cohesive look throughout the product line and creates a robust in-store presence with category-unique graphics and colors.

The primary graphic conveys the importance of eye health through the idea—the eye is the jewel of the body*.
*paraphrased from Thoreau

The initial packaging rebrand (left) and the brand refresh (right).

An added benefit—reduced printing costs by limiting the number of colors per SKU.

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