Work/26 is MIT Sloan Management Review’s flagship annual virtual conference, bringing together global business leaders for a half-day online event.
As a premium paid experience, its visual identity needed to reflect the quality and authority of its speakers and content. I led the design of a flexible visual system that extended across the attendee journey, from promotional web, email, and social to presentation graphics, speaker introductions, and the live event itself. The campaign exceeded its ticket revenue goal by 23% and increased conference revenue by 34% year over year.
Creative Director: Lauren Rosano; Design Director/Designer: Kevin Foley;
Logo Animation: Dan Pinolis; Video and Photography: M. Shawn Read; Event Producer: Samantha Oldroyd
Logo Animation: Dan Pinolis; Video and Photography: M. Shawn Read; Event Producer: Samantha Oldroyd