MIT SMR

MIT Sloan Management Review was evolving beyond a traditional publishing model, expanding its offerings to include digital toolkits, research guides, and paid experiences. As new products and channels emerged, inconsistent implementation across print and digital had fragmented the brand experience and created a need for a more unified visual foundation. I led the development of a cohesive identity system to support this evolution. Working hands-on from concept through implementation, I created a bespoke logotype and redesigned monogram, modernizing the brand while preserving the recognition and equity of the original identity. The resulting system established consistent visual standards across print, web, app, social, video, and marketing channels. To support adoption, I developed brand guidelines and a centralized asset library, enabling teams across the organization to apply the brand consistently as MIT SMR expanded its products and audience.