MIT SMR

MIT Sloan Management Review was evolving from a traditional publishing operation into a product-led media organization, expanding beyond editorial content to include digital toolkits, research guides, and paid events. As the organization grew, years of inconsistent implementation across print, digital, social, and video had fragmented the brand experience. I led the development of a unified identity system designed to support this broader business strategy. Working hands-on from concept through implementation, I created a bespoke logotype and companion monogram that modernized the brand while preserving the equity of the original mark. The resulting system established a consistent visual foundation across print, web, app, video, and marketing channels. To support adoption and long-term governance, I developed brand guidelines and a centralized asset library, enabling teams across the organization to apply the brand consistently as MIT SMR expanded its products and audience.