Multiple logotype versions were used across print and digital applications. The system was unified into a single, consistent mark for use across all channels.
MIT SMR
MIT Sloan Management Review was transitioning from a traditional publishing model into a broader product-led organization, expanding into digital offerings such as toolkits, guides, and paid events alongside its print magazine and online editorial content. Over time, the visual identity had become fragmented across print and digital channels. A unified identity system was developed to establish consistency across editorial and digital platforms. A bespoke logotype was designed to resolve structural inconsistencies and improve clarity and flexibility, while preserving the character of the original mark. A companion monogram extended the system across social and platform-specific applications. Implementation spanned print, web, app, video, and digital products, supported by brand guidelines, a centralized asset library, and a launch video introducing the refreshed system to the team.