Cleadew — Package Design Refresh
Cleadew is a contact lens cleaning and disinfection solution made in Japan by Ophtecs.
Following an initial successful package rebranding that saw a significant market share increase for their flagship product, Ophtecs wanted to continue their forward momentum with a package design refresh.
The refresh strengthens the cleadew brand with a more cohesive look throughout the product line and creates a robust in-store presence with category-unique graphics and colors.
Before > After
Cleadew Hydro: OneStep – Box, Bottle, Pill Pack
Cleadew products – Bottles
Cleadew – Product Line
Savings — Private Brand Expansion
Savings was the private brand of Japanese supermarket giant Daiei. Working within the existing brand identity, I designed packaging for an expanded product line-up across multiple categories, maintaining brand consistency from concept through final production files.
SuperSox
I worked with Japanese sock manufacturer, Okamoto, to rebrand one of their most popular product lines — SuperSox. The rebrand consisted of a new parent brand, Aleg, a new SuperSox identity, a package design revamp, and POP kiosk designs.
Interbrand Japan — Package Design Ideation
Package design ideation for a beverage client — exploring brand expression and visual concepts at the early stages of development.
Bloom Wildly
A studio-initiated concept exploring hand-lettered typography for a special edition of Daisy by Marc Jacobs — extending a fragrance brand’s identity across packaging, retail activation, and digital environments, from initial sketch through in-store display and motion.
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