Senior Manager, Design & Visual Communications
MIT SMR — Work/26
Work/26 is MIT Sloan Management Review’s flagship annual virtual conference. I led the visual identity and design system across the full attendee journey — web, email, social, presentation graphics, and the live event — helping the campaign beat its ticket revenue goal by 23% and grow conference revenue 34% year over year.
MIT Sloan Management Review — Brand Refresh
As MIT Sloan Management Review expanded beyond publishing into digital toolkits, research guides, and paid experiences, inconsistent implementation had fragmented the brand. I led the identity system redesign — a bespoke logotype and monogram — hands-on from concept through implementation, along with the guidelines and asset library that brought consistent visual standards to print, web, app, social, and video across the organization.
MIT Sloan Management Review — Brand Refresh
As MIT Sloan Management Review expanded beyond publishing into digital toolkits, research guides, and paid experiences, inconsistent implementation had fragmented the brand. I led the identity system redesign — a bespoke logotype and monogram — hands-on from concept through implementation, along with the guidelines and asset library that brought consistent visual standards to print, web, app, social, and video across the organization.
Thank you for your time
